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Business

The pros of having a professional control your practice’s online presence

Opening your own practice can be daunting, especially when you are trying to gain new patients and create a presence for yourself online. This can be extremely time consuming and sometimes technical. If you believe that hiring a professional to carry out your dental marketing is going to benefit you then it is simple to get in touch with a professional online. More often than not you are able to fill out a form and specify your goals, so the professional you are hiring will know what you want to achieve before they even begin. Working your way to the top of Google’s results page can take a long time, which is why it is a good idea to hire someone who is experienced and can help you get the results you want as quickly as possible. As well as securing the number one result spot you need to consider different social media platforms that can be used to maximise the number of potential future patients you can reach.

Securing and maintaining a top spot-on Google’s results page

Barely anyone even looks beyond the first page of results that Google provides. Securing a high result ranking is important if you want to maximise the amount of website traffic that your practice’s website is receiving. Doing things like creating and uploading to a professional blog regularly will help to raise and maintain your website’s search engine result ranking, as well as doing things such as implementing keywords into the information on your webpages. Location keywords and appearing on Google Maps will also increase your chances of gaining new patient leads within your local area, and enabling click-to-find features means that your future patients can get directions to your practice from wherever they are without having to exert themselves or try and find an address.

Utilise your social media platforms

As well as having a user friendly website, you need to ensure that your practice has a presence on all of the different social media platforms. This increases your online presence in general and allows you to share things easily, including snippets of your blog or images from your website so that your updates are reaching more people. Unless you have a website newsletter your patients will not really receive notifications directly from your website, but if someone follows you on social media they will be more likely to get notified every time that you post something. Posting regularly to your social media sites will enable your patients to keep up to date with what is going on within your practice as well as showing potential new patients what your practice has to offer them. Being regularly updated and kept in the loop will make your patients feel valued and important which will in turn make them more likely to stay loyal to your practice. Advertising less common treatments that your patients may not know they can benefit from will also increase the amount of people that want to book an appointment for these. Every satisfied patient that you treat is likely to recommend your practice to someone else that they know, or even share your post to their own social media page.

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Health

Cosmetic dentistry for a beautiful smile

Good oral hygiene and regular check-ups with the dentist Richmond are an integral part of maintaining a beautiful smile. Good oral health is vital for overall well-being, but in this day and age everyone wants more from their smile than just healthy teeth. A beautiful smile boosts self-confidence and can bring positivity into all aspects of life including personal self-esteem, a happier social life and enhanced performance in a professional setting. Cosmetic dentistry is ideal for healthy dentition and can help improve the aesthetics of the mouth. There are many different options available according to individual requirements and with advances in technology, treatment options are becoming more and more accessible, convenient and adaptable to modern, hectic lifestyles.

White fillings for an improved smile

Dental fillings are the most common procedure carried out at the dentist and most adults require this at least once in their lifetime. Fillings are required when the tooth may be infected or decayed. The procedure involves the tooth being cleaned out and refilled with specialist dental filler. Previously these used to be amalgam fillings which were made up of silver, mercury, tin, copper and zinc. Whilst effective in performing their duties, these fillings can affect the aesthetics of the mouth as they are easily detectable and visible. White fillings have proven to be an attractive alternative to conventional fillings. They are designed to be more subtle and blend in with the natural dentition, so much so that they are almost invisible and they are coloured to match the patient’s teeth.

Teeth whitening

Over time, despite effective brushing at home, staining and discoloration of the teeth may occur. Staining may occur as a result of many different factors including poor dental hygiene, smoking or some food and drinks such as tea, coffee and wine. Staining can also occur as a result of some medication, ageing and genetics. Staining and discoloration can affect your self-confidence and be embarrassing or uncomfortable, however it is a commonly faced problem and teeth whitening has now become one of the most common cosmetic treatments at the dentist. There are many different treatment options available for teeth whitening, gels and trays being one of them. For those looking for a more permanent solution, veneers have become a popular choice of treatment.

Porcelain veneers have been found to have excellent aesthetic results. They involve slight reshaping of the tooth so that the veneer can be attached perfectly without increasing the overall size of the tooth. Veneers can be used to whiten the smile without having to worry about discolouration as they are stain resistant and do not need to be professionally whitened. As well as teeth whitening, veneers can be used for a chipped or cracked tooth, as they are shells that cover the entire front surface of the tooth. They can be used singly or they can be used as a set of veneers to help enhance the smile, as they can provide symmetry and align the remaining teeth. They are designed to look similar to natural teeth, for those who are interested in a more subtle look and they enhance and improve the aesthetics of the mouth altogether according to personal requirements.

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Health

Invisalign Fulham – Providing a discrete realignment option to adults.

Easily fits into the patient’s daily life with little effort.

Receiving a treatment that is inconspicuous and requires minimal effort on a day to day basis may sound like a dream but is a reality with these clear retainers (Invisalign Fulham). Each custom made retainer is to be worn for approximately 22 hours a day and is created out of a clear plastic that fits precisely to the patient’s teeth. This ensures that the treatment is as comfortable as possible whilst pushing the teeth into a newly aligned position. As if the fact that minimal discomfort is caused during treatment isn’t enough, alongside this is only those up close will be able to visibly see the retainer. This means that the patient can attend school, college or work with little fear of how their smile appears as it blends into the natural teeth perfectly.

Perfect for those with a nervous disposition towards the dentist.

When following the clear retainer treatment option for realigning the teeth, after the initial consultation there is one appointment to provide the patient with the custom made retainers and show them how to use them, then the checkups vary between 4 to 6 weeks. This enables those with a nervous disposition to receive a treatment that does not require visits every couple of weeks but still get a positive outcome and a dazzling smile.

The importance of the patient’s dedication.

Whilst removable retainers sound absolutely wonderful to most patients it is so important that they understand that this removable option is only to be used during times of food consumption and during oral hygiene routines. Knowing that they are easily removed without an appointment can be both a blessing and a hindrance. Whilst it is possible to go to the summer work do without the retainer, this always has an impact on the treatment and whilst you may have worn the retainer for 22 hours a day in the previous week, having a day off immediately starts undoing all the hard work put in. The patient’s dedication to the treatment is therefore so important so as to not delay the finishing result.

How long does the treatment take?

As long as the individual treatment plan set out by the patient’s dental team is followed precisely the realignment can in some cases be complete within as little as 6 months. It is important to remember though that these are just guidelines and based on mild cases of misalignment. Each case is different and therefore the dental team will advise accordingly. Either way, within a matter of weeks noticeable changes will be seen helping the patient to have faith in the process and leading them closer to the desired end goal. A straight and happy smile can be just a few months away when wearing these retainers.

Please note, all treatments and procedures can carry potential risks and therefore patients are advised to seek further information and advice from their local dental team on any mentioned in this article.

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Health

Getting Invisalign

There are plenty of clear aligner providers out there, either online or advertising on TV, all vying for your attention but, unfortunately this is the issue with such types of promotions. Clear aligners are orthodontic tools and whether a tool is appropriate or not will depend on its effectiveness; there is little motivation for an online aligner provider to refuse a customer, even if the effectiveness is guaranteed in the particular customer’s case, or not.

Invisalign

Invisalign in St John’s wood is one of the oldest aligners providers and has always provided its prescription and dispersal via dental sugerys. This has allowed dentists to be informed, unbiased vendors, assessing patients and, if suitable, suggesting the use of a clear aligner on not with no financial incentive of a sale.

Invisalign has always operated in this way, so the only way you could receive treatment is via your local dental surgery. Thankfully the vast majority of dental clinics have the invisible braces as part of the orthodontic treatment options.

Are aligners effective?

There have been some questions about the effectiveness of aligners; this seems to have come about since the online aligners via the mail became popular. The BOS (British Orthodontic Society) is an advocacy group for orthodontics within the General Dental Council (Or GDC). It considers clear aligners effective for mild to moderate orthodontic issues when used under the guidance of a qualified professional.

Aligners online vs aligners in the clinic

The truth of the matter is that there are very few differences in the aligners you would receive via the post than the aligners you would get in a dental clinic. So why does the postal option seem less effective? Achieving the end goals of a straighter simile, or closing poorly meshing teeth is achieved faster and more reliably when used with the guidance of your local dentist. There may also be the factor that patients who cannot be helped by aligners alone are being offered alternative treatment by their dentist, whereas online providers are accepting cases that are not in the patient’s interest for the sake of a sale.

After an initial assessment in the clinic, it is normal to have a set of dental xrays and then either a scan of your teeth or a dental mold. Online aligners ask for a series of photos taken with your phone, which is used to make the assessment of whether aligners are suitable before signing you up for treatment and sending out a DIY at home dental mould kit (which you post back to the provider).

There is a high risk of error in the latter, with even the most skilled dental professional making errors when looking at photos alone to determine orthodontic problems.

Treatment lengths

The length of your treatment is heavily dependent on the case and the goals of the treatment. This is a trend with online providers, who will promise treatment time without assessment. It is hard to give an acute treatment range without a correct assessment, so this is usually promised to lure patients in.

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Business

How to boost your website on a search engine results page

So, you’ve got yourself a brilliant, shiny, new ‘bells and whistles’ website for your dental practice and you are checking the analysis on how much traffic you’ve had. You have spent a considerable amount of time checking this data – is every 5 seconds hyperbole? – but the numbers don’t increase (except for your ‘just another look’ proud parent views!) With the best website in the world, it will not reap the rewards for your business if you do not have the footfall you need on your digital marketing website. This is why many dental practices are turning to marketing companies to develop a Patient Attraction System that gets prospective patients to successfully find the dental practice’s website and then want to go and visit for treatment. In a fast-developing technological world, finding a successful way to stand out from the crowd can be an important part of a business’s growth and search engine optimisation (SEO) marketing can deliver real results.

What is SEO marketing?

There can be no denying that when people want to look for a product or a service they turn to a search engine for the answers like the proverbial font of all knowledge. To find a website, they type in words that many other users may also type in to find the same thing. These keywords are then employed by a marketing company on a business’s website and social media content to increase the dental practice’s visibility on the search engine’s results pages. As 92% of users don’t go on to the second page of Google’s results pages, getting on to the first page can make all the difference to the traffic on a dental practice’s website. In some cities, practices that get on to Google’s first page of results in searches can

see on average over 2,500 visitors on their website per month and on average may then get a conservative number of 5-10 new patients at the practice every month too. Not bad!

An award-winning marketing company that specialises in Dental marketing is Dental Focus and they pride their results in SEO marketing on the fact that they get dental practices to the top of the search engine results organically, not through paid ads. Paid ads can appear pushy and some users will automatically skip past them in search of ‘the best’ that appears at the top of the search results without being paid for with Google to appear first.

What are the benefits of employing an SEO marketing team?

SEO marketing is a specialist field and can be very time-consuming if you attempt to do it yourself, using analytics of web searches and trying to keep your digital content relevant to the keywords that have been used. While we all know that DIY projects can save money, they may not always yield the same results and can cost more in the long run. By having a successful SEO marketing team, you should see an increase in patient numbers, ultimately, giving your practice more money, despite the investment in marketing. Aside from the increased revenue, there are also the benefits of a motivated team; with lots of new patients telephoning for consultations and booking in for treatments, this can have a positive effect on morale and performance. To avoid additional stress and reduce workload and time away from your dental practice, choosing an SEO marketing company could be just the key to the success you need!

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Health

Discrete solutions with results that pack a punch

Everyone wants to enjoy having a beautiful smile and for many individuals this means that they need to straighten their teeth. Whether it is a cosmetic fix or something a little more complex, dentists are able to quickly and effectively straighten their patient’s teeth using Invisalign in Bromley, a removable, clear and discrete device designed for mild to moderate dental misalignments.

A lot of people believe that braces are for teenagers and should they have missed out on this experience in their youth, there is nothing to be done about their smile. This, however, is completely wrong. There are now more adults than ever seeking treatments designed to straighten teeth and although it is preferable to have these conditions treated as a young adult, adults are coming away with great results thanks to the many solutions available today.

Adults often require more discrete and convenient solutions that take less time in the dental practice to achieve outstanding results. Researchers and dentists have worked hard on developing solutions that suit these needs whilst safely offering a way to get their patients results.

A clear aligner is hardly visible when worn, meaning that those who are concerned about their professional image need not worry whilst going through their teeth straightening journey. In addition, using a clear aligner takes no more time than a standard device, meaning that the treatment is no more daunting than any teeth straightening option would normally be.

How do these clear aligners work?

After determining whether a patient is viable for this treatment program, a scan is made of the teeth to see the precise movement necessary to quickly and effectively straighten an individual’s teeth and realign their bite.

Clear, plastic aligners are digitally built to be worn for a couple of weeks at a time and after several months, teeth would have gradually been pushed into their correct position. It is important at the end of the treatment to wear a retainer to hold teeth in place and allow the ligaments to relax so that they do not shift back into their original position, which happens frequently, especially in cases where the teeth have been left in their misaligned state for a long time.

There are many pros and cons of using this treatment as an adult. One of the biggest advantages this particular treatment can offer is the convenience that a removable device brings. Although it is important to visit a dentist frequently throughout the entire process, it is not critical, unlike with traditional braces where a dentist is needed to tighten wires to encourage progress. Working professionals lead busy lives and having to take time out of their schedule every few weeks to attend a dental appointment can frankly be impossible.

Relying on an individual’s motivation and common sense, this treatment means that a time that is convenient to both patient and dentist can be established for a quick check up to monitor progress and answer any queries that one might have, whilst the treatment itself is not halted.