Categories
Business

The pros of having a professional control your practice’s online presence

Opening your own practice can be daunting, especially when you are trying to gain new patients and create a presence for yourself online. This can be extremely time consuming and sometimes technical. If you believe that hiring a professional to carry out your dental marketing is going to benefit you then it is simple to get in touch with a professional online. More often than not you are able to fill out a form and specify your goals, so the professional you are hiring will know what you want to achieve before they even begin. Working your way to the top of Google’s results page can take a long time, which is why it is a good idea to hire someone who is experienced and can help you get the results you want as quickly as possible. As well as securing the number one result spot you need to consider different social media platforms that can be used to maximise the number of potential future patients you can reach.

Securing and maintaining a top spot-on Google’s results page

Barely anyone even looks beyond the first page of results that Google provides. Securing a high result ranking is important if you want to maximise the amount of website traffic that your practice’s website is receiving. Doing things like creating and uploading to a professional blog regularly will help to raise and maintain your website’s search engine result ranking, as well as doing things such as implementing keywords into the information on your webpages. Location keywords and appearing on Google Maps will also increase your chances of gaining new patient leads within your local area, and enabling click-to-find features means that your future patients can get directions to your practice from wherever they are without having to exert themselves or try and find an address.

Utilise your social media platforms

As well as having a user friendly website, you need to ensure that your practice has a presence on all of the different social media platforms. This increases your online presence in general and allows you to share things easily, including snippets of your blog or images from your website so that your updates are reaching more people. Unless you have a website newsletter your patients will not really receive notifications directly from your website, but if someone follows you on social media they will be more likely to get notified every time that you post something. Posting regularly to your social media sites will enable your patients to keep up to date with what is going on within your practice as well as showing potential new patients what your practice has to offer them. Being regularly updated and kept in the loop will make your patients feel valued and important which will in turn make them more likely to stay loyal to your practice. Advertising less common treatments that your patients may not know they can benefit from will also increase the amount of people that want to book an appointment for these. Every satisfied patient that you treat is likely to recommend your practice to someone else that they know, or even share your post to their own social media page.

Categories
Business

How to boost your website on a search engine results page

So, you’ve got yourself a brilliant, shiny, new ‘bells and whistles’ website for your dental practice and you are checking the analysis on how much traffic you’ve had. You have spent a considerable amount of time checking this data – is every 5 seconds hyperbole? – but the numbers don’t increase (except for your ‘just another look’ proud parent views!) With the best website in the world, it will not reap the rewards for your business if you do not have the footfall you need on your digital marketing website. This is why many dental practices are turning to marketing companies to develop a Patient Attraction System that gets prospective patients to successfully find the dental practice’s website and then want to go and visit for treatment. In a fast-developing technological world, finding a successful way to stand out from the crowd can be an important part of a business’s growth and search engine optimisation (SEO) marketing can deliver real results.

What is SEO marketing?

There can be no denying that when people want to look for a product or a service they turn to a search engine for the answers like the proverbial font of all knowledge. To find a website, they type in words that many other users may also type in to find the same thing. These keywords are then employed by a marketing company on a business’s website and social media content to increase the dental practice’s visibility on the search engine’s results pages. As 92% of users don’t go on to the second page of Google’s results pages, getting on to the first page can make all the difference to the traffic on a dental practice’s website. In some cities, practices that get on to Google’s first page of results in searches can

see on average over 2,500 visitors on their website per month and on average may then get a conservative number of 5-10 new patients at the practice every month too. Not bad!

An award-winning marketing company that specialises in Dental marketing is Dental Focus and they pride their results in SEO marketing on the fact that they get dental practices to the top of the search engine results organically, not through paid ads. Paid ads can appear pushy and some users will automatically skip past them in search of ‘the best’ that appears at the top of the search results without being paid for with Google to appear first.

What are the benefits of employing an SEO marketing team?

SEO marketing is a specialist field and can be very time-consuming if you attempt to do it yourself, using analytics of web searches and trying to keep your digital content relevant to the keywords that have been used. While we all know that DIY projects can save money, they may not always yield the same results and can cost more in the long run. By having a successful SEO marketing team, you should see an increase in patient numbers, ultimately, giving your practice more money, despite the investment in marketing. Aside from the increased revenue, there are also the benefits of a motivated team; with lots of new patients telephoning for consultations and booking in for treatments, this can have a positive effect on morale and performance. To avoid additional stress and reduce workload and time away from your dental practice, choosing an SEO marketing company could be just the key to the success you need!

Categories
Business

Taking your Small Business to the Next Level

The growing pains of a small business or company can seem overwhelming, especially if you’re one of the founding team members. Regardless of your reasons for expanding, whether it’s to survive in a tough market filled with aggressive competitors or taking advantage of a new opportunity, the path will be difficult.

But there are strategies you can apply to help you and your team manage the company’s growth and address challenges effectively.

What are some key steps to grow your small business and get to the next level?

Continue impressing your current customers

It’s really important for your business to continue satisfying its existing customer base. Why? Without the base or foundation, a company can’t grow and reach its full potential.

The first batch of customers helped you get through the proof of concept stage and helped you develop clear ideas on a viable product or service you could produce. Turn these customers into loyal supporters and firm advocates. Once they understand that your business is constantly providing value, these people will start inviting their friends, family, and other people to sign up.

It may be tempting to aggressively look for new customers when you’re growing, but there are smart ways to build your customer base. Give your customers reasons to endorse your brand to other people and actively prod them to make referrals if they are happy with your service.

Rein in costs

While it’s only natural for you to start spending more as your business diversifies its products or expands into a new market, make sure that expenses are carefully considered. These high expenses can come back to bite you when you least expect them.

After all, in growing any business, the major consideration is the bottom line. So you need to watch out for costs or investments that will not yield any fruitful results.

Work smart and be time-conscious

 

As your team and product offerings expand, more complexities in the workflow arise. There will be time-wasting and inefficient processes encountered along the way. As one of the leaders in the company, you should have a bird’s-eye-view of these processes to see if they are efficient, and geared toward the goals of the company.

Invest in the right tools and technologies that will help you and your team avoid slumps and roadblocks.

Regardless of industry, many companies nowadays rely on automation and other software solutions to effectively manage workloads and projects. Your company is no exemption.

Avoid the spotlight and focus on the work

In the last few years, many promising start-ups quickly rose to prominence and went bust in equally swift fashion. While it’s great for any new business to be generating buzz and excitement, it would be a mistake to bask in glory too early.

Let the results speak for themselves. Focus on producing a great product or service first and deal with the attention later. The accolades do not matter if you can’t sustain your company’s growth and evolution.

Know when to grow

As you take some of the strategies mentioned here and apply them to your business, remember that each company is unique and that they can only grow successfully during a certain ideal time or phase. Find out when and if your company should take it to the next level.

Categories
Business

What Can I Expect From Conveyancing Solicitors in Portsmouth?

If it is first class legal advice and support you are looking for, you will be hard pressed to find conveyancing solicitors in Portsmouth that match the service of Andrew & Andrew Solicitors. It can really pay dividends to choose an established and trusted legal team that will surely have your best interests at heart. These conveyancing solicitors in Portsmouth have been providing a first class legal service in the greater Portsmouth area and beyond for over 60 years.

 

A service to remember

In Portsmouth, these solicitors are experienced and approachable while often exceeding the expectations of their clients. Most of their new clients come by way of referrals and word of mouth from previous clients. They believe that this is the benchmark of their practice, that clients are happy to refer their friends and colleagues because they know that they will receive knowledgeable and competent legal advice when they need it most. The practice specialises in a wide range of legal matters. For years they have worked hard to develop a respectable and first-class reputation for solid dependable legal advice in numerous aspects of law.

 

What kind of services do they offer?

From buying a new home or selling a home, to family matters, through to financial mis-selling, medical negligence and all types of personal injury. They are there to help you at every step of the way to traverse the situation professionally and thoroughly. Their specialist team of lawyers pride themselves on their solution-focused approach to their work and unparalleled and unmatched level of legal services and advice.

Whatever the situation is, they will look to conclude it as effectively and efficiently as possible.  When it comes to people, it’s fair to say that the service they provide is personable and welcoming as outlined in their testimonials.

 

 Is this service for me?

It is often difficult to know whether you need professional legal advice or not, but it is always best to err on the side of caution and to get the help that you need. There can be many times in a person’s life when a situation arises which would require competent and professional legal advice and guidance. It would be massively beneficial having a specialist team of lawyers on hand and by your side to provide solid professional legal advice will surely provide a welcome relief in those times of difficulty.

 

They are client-focused and have the needs of their clients firmly at the centre of their priorities. They will keep you fully informed at every stage of the process. They seek to minimise the disruption in your life and look to bring whatever situation you find yourself in to a speedy and happy conclusion as swiftly as possible. They have a transparent pricing policy as detailed on their website which clearly identifies the certain costs you are likely to incur whilst transacting various legal matters. If you are in need of professional legal help, then get in touch today and see what your local solicitors in Portsmouth can do for you.

Categories
Business

How to Make Better Financial Decisions in Your 30s

Our priorities shift when we become financially independent adults. We work hard to not only sustain ourselves for the present, but to also save up for the future. You have spent your 20s establishing a solid financial foundation.

Now, the financial steps in your 30s should focus on continuing to your wealth while striving to protect it. But what can you do to achieve financial security within this decade of your life?

Aim for career advancement

You have developed a marketable skill in your twenties. Now that you are in your thirties, you need to apply that skill to earn more. Research the career paths that are suitable for employees with your skill, and identify the jobs and companies where you could fit.

To further boost your chances for career advancement, you may also consider going back to school and getting an advanced degree. You can also take free online courses to hone your existing skills or acquire new ones that are helpful in your line of work. If you feel that your options are limited in your current location, move to a city that offers more opportunities in your field.

At this point, you may also be considering a career shift. However, you need to remember that, while a sharp career turn may be worthwhile, it is also extremely risky. To maintain steady budgeting while you are changing your career course, you need to come up with a solid financial plan to support you while you are developing new skills and/or are in between jobs.

Increase your emergency funds

When setting up your emergency fund balance, your goal is to maintain up to six months’ worth of living expenses. Now that your income and expenses are going up, the amount in your emergency fund should increase, as well. To help keep your emergency funds growing, look into different ways to earn more interest on your savings.

Adjust your insurance coverage

Your growing assets require more insurance. If you are renting a bigger or more private space now that you were in your 20s, you need to get a renter’s insurance if you haven’t already. When buying a new house or car, get home insurance and auto insurance. You also need life insurance for loved ones who are financially dependent on you.

Even if your situation hasn’t changed since your 20s, you still have to occasionally reshop your insurance policies to ensure that you are getting the best deal. If you are changing jobs, you have to understand your new benefits and health insurance premiums, and how they differ from those at your previous company.

Pay off non-mortgage debts

You came up with an effective debt repayment plan in your twenties, and you should stick with it throughout your thirties. Continue or increase your budgeting to pay off student loans if you haven’t already. You have to enter your forties with a focus on building your nest for the future, instead of paying off debts from your past.

There are different challenges in every stage of our lives, and we need to stay prepared for all of them. By following this guide to help you make financial decisions in your 30s, you are giving yourself a more financially comfortable decade, while setting up a financially secure future for yourself and your loved ones.

Categories
Business

Need Help with a Legal Matter in Hampshire? A Guide to Choosing the Right Solicitor’s Firm for You

It is hard to avoid, at some point in your adult life, you are going to need someone to provide you with legal advice. Unless you have a family member that is a solicitor, you will be faced with the task of choosing a solicitor who is conveniently located, but who also specialises in the area of law you require.

This can be a tricky process as many solicitors claim that they are able to help in various legal areas, but some lack the correct experience, qualifications and the expertise you may need to resolve your legal issue.

Many solicitors in Portsmouth may also advertise a specific cost for all legal services, which may seem appealing but is often a strategy to lure in clients. Indeed, many probate solicitors offer assistance with inheritance, but may charge extra if there is a complication with the will. You need to ensure that any solicitor you choose is upfront about their fees, confident enough to communicate openly and honestly throughout your legal proceedings, while also being professional.

Typical services offered by solicitors’ firms

It is unusual to encounter a solicitor’s firm that only specialise in one specific area, but it is still worth checking that your chosen firm offers the service you require.

Typically, solicitors in offer a wide range of services and there are specific times when a prospective client may need one or more of them.

Personal Injury

If you or a loved one has been physically or mentally injured due to the negligence of an individual or company, you may be entitled to compensation.

Conveyancing

Useful when you are looking to buy or sell a property, conveyancing law involves exchanging contracts and settlements. It also encompasses mortgages and liens.

Family law

A large area of the law is that of family-based law, which includes divorce, separation, child support, child custody, domestic abuse and pre-nuptial agreements. If you are also looking for visitation rights in relation to a child or children, they are able to offer support in this area too.

Wills and probate

Probate is the judicial process whereby a will is proven in a court of law and is therefore accepted as a valid document of the deceased person’s wishes. We also offer a will writing service.

Power of attorney

A power of attorney or letter of attorney is a written authorisation to act on another person’s behalf in private affairs, business or other legal matters. This is also useful if a loved one suffers from a mental disorder and requires somebody to make care decisions on their behalf.

Civil litigation

A civil litigation solicitor will represent you or a loved one in court on non-criminal based issues like property disputes, where the overall aim is resolution and not a prison sentence or a fine.

Medical negligence

This occurs when a medical professional makes mistakes or poor judgements relating to your care and causes either injury to your person or makes an existing medical issue worse.