What could a dentist in Soho do for your smile?

Shine like you ought to

Soho in London is an area that is renowned for housing some of the city’s most vibrant nightlife spots and being at the centre of London’s fashion scene. Walk through the busy streets and you are likely to encounter a world of different styles and fashions. More than ever before, our daily lives are being documented through social media platforms, and because of this, there has been a massive increase in the importance of having a straight, white smile. Through seeking out a dentist in Soho, patients are increasingly improving the way their smile looks and, in turn, standing out from the crowd and making a lasting impression on those whom they meet.


Cosmetic whitening

One of the most effective, yet simple and subtle changes that a patient can make to their smile – which can have hugely positive effect on their self-esteem and confidence – is having their teeth professionally whitened. Teeth whitening is one of the fastest ways that patients can visibly alter their smile and renew their self-confidence, and it can yield positive results in as little as an hour. Nowadays, thanks to the rise in consumer engagement around cosmetic tooth whitening, there has been a spike in the amount of online retailers selling cheaper alternatives. Whilst these options may be far cheaper than visiting a trusted dental practitioner, they often contain dangerously high quantities of hydrogen-peroxide, which has the potential to permanently erode a person’s tooth enamel. This is why, for the best results, patients are urged to only receive treatment through a professional.


Why seek professional whitening?

There are a number of reasons as to why patients may be seeking out cosmetic whitening. Perhaps the patient has an important social event coming up, and wishes to look their absolute best to impress a potential client, partner or interviewer – then they may seek out cosmetic whitening. Additionally, many patients across the country are often unhappy with the shade of their teeth. Discolouration or staining on the enamel (the most outer layer of tooth) can be caused by several reasons such as smoking, drinking potentially staining drinks (black tea or coffee, red wine etc) or from taking certain prescription medications. Ageing is also another reason as to why a patient’s enamel may become discoloured, and can be harmful to their self-confidence and inspire them to seek professional help.


How does it work?

The process of undergoing in-practice dental whitening begins with the creation of a bespoke plastic retainer. This retainer is made from using a digital impression of the patient’s teeth, and as such fits perfectly over them – without leaving any gaps or areas where the whitening agent cannot reach. Then, a specialised, dental, peroxide-based bleaching agent is placed inside the retainer, and put over the patient’s teeth. Finally, a UV light is placed over the retainer. The UV light begins to breakdown the bleaching elements within the gel, which allows for oxygen to enter and begin erasing any signs of superficial damage, staining or marks. In as little as an hour, almost all visible marks and discolouration will be removed from the patient’s teeth, and their smile will be visibly whiter, brighter and more impactful.

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